AdScale reads your Meta and Google ad accounts day by day and tells you what to scale, refresh, or kill, with a reason behind every call. It never touches your account. Every move is a draft you approve.
Inside the product.
The screens where the decisions actually happen. Real account data, day-wise, with a reason on every card. Scroll to move through them.
Three verdicts. One reason each.
Every ad is judged on its own objective and its own history, never a universal benchmark. The verdict comes with the number behind it.
A proven ad, out of learning and holding above target. Scale in steps that do not reset delivery.
Frequency climbing, CTR sliding, CPM creeping, together, against the ad's own baseline.
Judgeable, clearly below target across a rolling window, failing inside a healthy ad set.
The weekly loop. Less AI, more certainty.
AI decides what to look at. Deterministic rules decide what is true. You decide what happens.
Read-only access to Meta and Google. Every spending ad, day by day, no top-N cap.
Walk the funnel as a chain of ratios. Find the first step that falls off a cliff, not just a falling ROAS.
Scale, refresh, or kill, ranked by money at stake, judged against each ad's own baseline.
Every call is a draft. You approve it and open Ads Manager to apply it. AdScale never does.
What it actually reads.
Buyer-grade signals, not a wall of raw metrics. Each one maps to a decision.
Frequency, CTR and CPM moving together against each ad's own history, one to two weeks before cost per result doubles.
Thumb-stop, hold, click, landing, cart, checkout, read as a chain, so you fix the one step that is bleeding.
Platform ROAS reconciled against real store totals, so you judge the business, not a self-report.
Impression share split into budget-capped versus rank-capped: two problems, opposite fixes.
Trustworthy by construction.
A decision system is only useful if you can believe it. So it refuses to guess.
Built for the person spending the money.
AdScale is decision intelligence for Meta and Google ads: it reads the account and tells you what to change, with the reasoning attached.
The principle is deliberately unfashionable: the less AI in the loop, the better. AI decides what to look at. Deterministic, buyer-grade rules decide what is actually true, so no verdict rests on noise. It connects read-only, encrypts your tokens, and never spends, pauses, or edits your account. Every recommendation is a draft you action yourself.
Questions, answered.
The straight answers, before you book a demo.
AdScale reads your Meta and Google ad accounts and tells you what to scale, refresh, or kill, with a clear reason for every call. It turns raw ad metrics into a decision you can act on.
Ads Manager shows you the numbers. AdScale reads those numbers and gives you the decision plus the reason. It first checks whether there is enough spend behind a metric to trust it, so you do not act on a lucky or unlucky day.
No. AdScale recommends; you decide and act. It never edits, pauses, or spends on your account by itself.
Meta (Facebook and Instagram) and Google Ads. You can view decisions for one platform or both together.
It checks three things in order: is there enough spend to judge the metric at all, what is the trend over a real window, and how the ad stands against your own other ads on the same objective. A single good or bad day is never enough on its own.
No. AdScale never points you to anything paused or ended as a next action. It can, however, tell you when a paused or ended campaign was the cause of a recent drop in performance.
AdScale connects through the official Meta and Google APIs and reads your data only to analyse it. It does not post, edit, or change anything on your account.
Yes. AdScale works across multiple ad accounts, so an agency can see the decisions for every client in one place.
AdScale is in early access. Book a demo and we will walk you through how it works and current pricing.
Guides for media buyers.
Practical, no-hype reads on deciding what to change in your ads.
Stop guessing what to test next.
Request access and we will review your account. New sign-ups join the waitlist until approved.