Free tools
Free calculators for ad decisions.
No sign-up. Put in your own numbers and get an honest answer: the ROAS you have to clear, whether a customer pays back, and what to do with an ad today.
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Pick a calculator
Efficiency
ROAS break-even calculator
Find the exact ROAS where your ads stop losing money, from your gross margin.
Economics
LTV:CAC ratio calculator
See how much a customer is worth versus what they cost, and how fast you get paid back.
Decision
Scale / refresh / kill calculator
A deterministic verdict on one ad from its ROAS, target, frequency, and learning status.
From calculator to live account
Stop calculating one ad at a time.
AdScale runs this logic across your whole Meta and Google account, every day, and tells you what to scale, refresh, or kill, with a reason for every call.