Google Ads, read the way a buyer thinks.
Not a Meta view forced onto Google. AdScale reads the Google levers, budget vs rank, Quality Score, value bidding, and tells you what to change, with a reason.
What connects
What AdScale decides from it
Deterministic routing, grounded in how the Google algorithm actually behaves. Nothing is applied automatically.
Budget-capped or rank-capped, answered
Impression share split into lost-to-budget vs lost-to-rank, so you raise budget on a winner or fix Ad Rank, never the wrong lever.
Quality Score, where it costs you
Low Quality Score on real spend is flagged with the weakest component to fix, ranked by the money a fix would save.
Ready for value bidding
When a campaign has enough conversions and distinct values, AdScale flags that it is ready to move to Target ROAS, not before.
The metric that matters, per type
Search leads on cost per conversion and impression share, Shopping and PMax on ROAS, Video on view rate. The right north-star for each campaign type.
Learning-phase safe
AdScale will not tell you to change a bid or budget while Smart Bidding is still learning, because that change would reset it and cost you.
One brain across Meta and Google
The same money-at-stake ranking and reason-for-every-call rigor, now reading Google's own levers instead of forcing a Meta-shaped view onto it.
The signals it reads
The numbers that decide whether you show, and whether you win.
Read-only, and safe by design
AdScale requests read scope for campaigns and metrics. It cannot spend, pause, or change your account.
Your access token is encrypted at rest and never returned to the browser.
Every recommendation is a draft you action yourself in Google Ads.
Revoke access from AdScale or from Google, and the stored token is dropped.
Be first on Google Ads.
Meta is live today and Google is rolling out. Book a demo for early access.