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Efficiency
ROAS break-even calculator
Find the exact ROAS where your ads stop losing money, from your gross margin.
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Enter your numbers to see the result.
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Your break-even ROAS is one divided by your gross margin. If your gross margin is 40% (0.4), you break even at a ROAS of 2.5, because every $1 of revenue only leaves $0.40 to cover the ad that produced it. Anything above your break-even ROAS is profit on ad spend; anything below is a loss, no matter how good the number looks next to an industry benchmark. There is no universal 'good ROAS' — yours is set by your own margin. Enter your gross margin below to get the exact line your ads have to clear.
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